Turn Google Ads Into Predictable Profit
I help businesses spending $5k+ monthly on ads scale profitable acquisition — without wasting budget on guesswork.
Client Results
3.2x
ROAS
Rebuilt campaign structure and switched to tCPA bidding. Went from break-even to 3.2x return in under 60 days.
$186
CPA Before
$58
CPA After
$22k
Monthly Spend
Why work with me
9+
Years Experience
Deep expertise across Google Ads, Search, Display, and Performance Max.
$100k+
Monthly Ad Spend Managed
Proven track record managing large-scale accounts across competitive industries.
Lead Gen
& High-LTV Focus
Specialized in niches where acquisition quality and customer lifetime value matter most.
Services
How I Help
Focused, strategic work across the areas that move the needle for paid acquisition.
Google Ads Profit Optimization
I audit your existing campaigns to find where budget is leaking and where untapped profit is hiding. Every decision is tied to your actual revenue — not vanity metrics.
Account Restructuring & Scaling
Most underperforming accounts have structural problems. I rebuild campaign architecture for clean data, faster learning, and sustainable scaling — without blowing up what's working.
Conversion Tracking & Data Strategy
Good ads need good data. I implement airtight conversion tracking so the algorithm optimizes for real business outcomes — not clicks, impressions, or micro-conversions that don't drive revenue.
Process
My Approach
A structured, repeatable framework for turning ad spend into predictable pipeline.
Audit
A deep-dive into your account structure, bidding strategy, conversion tracking, and spend efficiency. I identify exactly where budget is leaking and where growth is being left behind.
Strategy
Based on your goals, competitive landscape, and business model — I build a prioritized roadmap. No generic recommendations. Everything is tied to your unit economics.
Optimization
Systematic, data-driven refinement. Bid adjustments, ad copy testing, audience layering, negative keyword hygiene. I iterate continuously — not just when something breaks.
Scaling
Once efficiency is locked in, we scale what works. Budget increases tied to performance thresholds. Expansion into new audiences, match types, or campaign types with controlled risk.
Results
What This Looks Like in Practice
These are the types of outcomes I consistently deliver for businesses that are serious about paid growth.
3x
ROAS Achieved
Scaled campaigns from break-even to 3x return on ad spend within 90 days — without increasing budget.
40%
CPA Reduction
Restructured targeting and bidding to cut cost-per-acquisition by 40% while maintaining lead volume.
$100k+
Monthly Spend Managed
Experience managing large-scale accounts in competitive verticals — finance, legal, home services, SaaS.
Results vary by account, industry, and baseline. These represent real outcomes from client engagements.
Testimonials
What clients say
“Lazar completely turned around our Google Ads account in under 60 days. We'd been burning budget for months with a previous agency and seeing nothing. He identified the core issues fast, restructured everything, and we hit 3x ROAS within the first two months. Clear communication, no fluff — just results.”
David K.
CEO, Home Services Company
“What sets Lazar apart is that he thinks like a business owner, not just an ads manager. He pushed back on our targeting, rebuilt our conversion tracking from scratch, and cut our cost per lead by nearly half. I finally feel like I understand what's happening in our account.”
Sarah T.
Head of Marketing, B2B SaaS
About
Hi, I'm Lazar — performance marketing without the agency overhead
I'm a performance marketing strategist focused on turning paid traffic into predictable profit. After nearly a decade managing accounts ranging from early-stage startups to established brands spending $100k+ a month, I've developed a straightforward philosophy:
Every dollar should work harder. That means rigorous tracking, honest reporting, and strategies built around your actual unit economics — not impressions, click-through rates, or awards.
- Revenue-first thinking
- Transparent reporting
- No long-term lock-ins
- Direct communication
Get started
Request a Free Audit
Fill out the form and I'll review your account before we speak. No pitch decks, no account executives — just a direct conversation about what's holding your campaigns back.